Making business decisions without understanding the real problem is just gambling with bigger budgets.
Stop wasting time and money solving the wrong problems.
Every organisation has more problems than it can possibly solve. The real challenge isn’t a lack of ideas — it’s knowing which problems are actually worth solving. Too often, energy goes into the wrong issues while the real blockers remain hidden or poorly understood. That’s the costliest mistake a business can make
We at Bear Co. help leadership teams to identify the right problems, align on solutions, and move forward with confidence.
The Three Steps to Better Business Decisions
1.The Right Problems, Understood.
Our starting point is a shared view — of the business as a whole and of the issues that truly matter. Making problems visible and understood means everyone is looking at the same picture before deciding where to act.
2.The Opportunities and Options, Validated.
With the right problems on the table, the opportunities and options can be explored and tested together. Shared models and tools ensure that opportunities are evaluated openly and decisions are based on evidence, not assumptions.
3.Together.
A shared view. Shared ways of working. Shared tools. The strength lies in doing the work together — seeing the business as a whole, agreeing on the most critical problems, and aligning on the opportunities that matter most. That’s how solutions stick and create impact.
Most companies align on solutions.
The smart ones align on the problems first.
Too often, organisations rally around solutions — a new system, process, or something AI enabled — before they have understood and agreed on what the real problem actually is. The result is momentum without direction: activity that feels productive but doesn’t change what matters.
Our approach flips this sequence. With the Business Journey Map (BJM), we make the whole system visible and create a shared view of the business reality. From there, we identify, evaluate and prioritise the critical Problem Spaces that truly shape performance. Only then do we move into the Opportunity Spaces, where potential solutions are explored, tested, and validated against the problems that count.
The process is guided by our 4+1 Lenses, which ensure that every issue is examined from multiple perspectives — customer and customer-facing, business and operational + wider context. The outcome is alignment on what really matters, and the confidence to move forward with solutions that deliver impact rather than noise.
BJM &
4+1 Lenses
A structured way to see the business as a whole. The map brings the whole business journey into focus, while the 4+1 Lenses ensure every issue is examined from multiple perspectives — customer and customer-facing, business and operations + wider context.
Problem
Spaces
Where options are tested. Existing and new opportunities are examined and validated against the Problem Spaces that truly matter. By exploring and comparing alternatives, the organisation can focus on solutions that genuinely fit — and deliver real impact.
Opportunity Spaces
Where clarity begins. Not just a list of issues, but a connected view: root causes and resulting symptoms, vertical perspectives from the 4+1 Lenses, and horizontal links across the business journey. The outcome is a shared picture of how problems relate — and which ones are truly worth solving.
How we help:
Clarity on what matters.
Confidence in what comes next.
A clear process – From building a shared view and identifying the right problems to the solutions that fit.
Visual and collaborative tools – Make the right problems and related opportunities visible and concrete.
Expert guidance and support – We work alongside your people to focus on the right problems, build clarity around the best ways forward, and give your people the confidence to put those choices into practice.
We know how difficult it is to focus on the right problems
We are experts in making sense of the messy. Our strength is in creating clarity where there is complexity and building a shared view that everyone can stand behind. We have helped organisations cut through noise, see their business as a whole, and focus on what truly matters.
20+ years creating clarity
Why clients trust us?
With more than 20 years of experience, we’ve worked alongside organisations across industries to help them identify the right problems and address them in the ways that fit best. Our background spans service design, business development, and strategy work — always with the same goal: creating clarity, focus, and impact where it matters most.
100+ client projects with real impact
Every organisation is different — yet the challenges are often similar. We bring a clear process and simple tools to make progress easier. And when needed, we draw on our expertise to adapt the approach and select just the right methods for your specific context.
Ready-Made. Ready to Adjust.
We have broad experience across projects of all sizes, from shaping strategy to driving execution. Our work has included developing digital services, designing spaces and working environments, building shared operating and service models, and supporting cultural renewal.
Contact us
Tuomo Ketola
tuomo.ketola@bearco.fi
+358(0)40 861 9305
Pertti Pitsinki
pertti.pitsinki@bearco.fi
+358(0)500 560 723
Bear Collective Oy
VALO Work
Mannerheimintie 109
00280 Helsinki
