Focus on what truly matters
Together with your people, we bring clarity to strategy, business development and AI by framing the real problems before solutions.
When people see the same big picture, strategy stops floating and daily work finds focus. Teams move from busy to deliberate.
Every organisation has more problems than it can possibly solve. The key is knowing which ones are worth the effort.
Progress begins when people see how things connect and where energy turns into momentum.
Bear Co. help leaders and teams to build a shared view and focus on the few challenges that move the business forward.
Three steps to a more effective collaboration
1.Shared understanding
Progress begins when people see the business as a whole, how goals, challenges and daily work connect. Business Framing helps build that shared picture. It reveals how value flows, where focus is scattered, and which issues are holding progress back.
2.The right problems to solve
When the full picture is visible, the real problems come into focus. Problem Reframing brings clarity to what truly needs solving. It sharpens understanding, connects causes and effects, and helps teams recognise which challenges are worth their effort and which are not.
3.Moving forward together.
Once the right problems are clear, choices can be made with confidence. Impactful Choices brings the focus back to opportunities that create lasting impact. It helps teams explore, test and shape solutions that fit, turning shared direction into measurable progress.
Facilitation that helps teams see clearly together
We help teams see clearly - together. Our facilitation brings structure, connection, and shared direction to complex issues.
Most organisations struggle to find clarity in complex business environment. Conversations happen, meetings are held, information grows, but understanding doesn't. Decisions fade, alignment gets lost, and people leave meetings wondering what was actually achieved.
We design and run work sessions that are focused, engaging, and effective. People participate because the purpose is clear, the flow makes sense, and the work feels meaningful. The shared time is valuable when the sessions and the people are well prepared.
We begin by understanding the context - the goals and tensions, perspectives and constraints that shape the work. From there, we bring in the structures and tools that help teams collaborate better.
We run both quick sessions for targeted topics and multi-session processes for complex challenges. In our sessions we use visual thinking and practical organising tools that help teams see and share perspectives and patterns clearly.
Teams leave with shared understanding, decisions that stick, and choices to act on.
Most companies align on solutions.
The smart ones align on the problems first.
Too often, organisations gather around solutions, a new system, a process, or something powered by AI, before they have truly explored what the real problems are. The result is movement without direction, work that looks productive but changes little that matters.
Our approach flips this sequence. With the Business Framing, we make the whole system visible and create a shared view of the business reality. From there, we identify, evaluate and prioritise the critical Problem Spaces that truly shape performance. Only then do we move into the Opportunity Spaces, where potential solutions are explored, tested, and validated against the problems that count.
The process is guided by our 4+1 Lenses, which ensure that every issue is examined from multiple perspectives — customer and customer-facing, business and operational + wider context. The outcome is alignment on what really matters, and the confidence to move forward with solutions that deliver impact rather than noise.
Business Framing &
4+1 Lenses
A structured way to see the business as a whole. The map brings the whole business journey into focus, while the 4+1 Lenses ensure every issue is examined from multiple perspectives: customer and customer-facing, business and operations + wider context.
Problem
Spaces
Where options are tested. Existing and new opportunities are examined and validated against the Problem Spaces that truly matter. By exploring and comparing alternatives, the organisation can focus on solutions that genuinely fit and deliver real impact.
Opportunity
Spaces
Where clarity begins. Not just a list of issues, but a connected view: root causes and resulting symptoms, vertical perspectives from the 4+1 Lenses, and horizontal links across the business journey. The outcome is a shared picture of how problems relate, and which ones are truly worth solving.
How we help:
Clarity on what matters.
Confidence in what comes next.
A clear process – From building a shared view and identifying the right problems to the solutions that fit.
Visual and collaborative tools – Make the right problems and related opportunities visible and concrete.
Expert guidance and support – We work alongside your people to focus on the right problems, build clarity around the best ways forward, and give your people the confidence to put those choices into practice.
We know how difficult it is to focus on the right problems
We are experts in making sense of the messy. Our strength is in creating clarity where there is complexity and building a shared view that everyone can stand behind. We have helped organisations cut through noise, see their business as a whole, and focus on what truly matters.
“The Bear Co. approach helped us move from isolated and scattered issues to a clear, shared view of our most important, solvable Problem Spaces. Using Business Journey Mapping and the 4+1 lenses, we were able to prioritize, agree on where to focus, and gain confidence in how to move forward. What made the biggest difference was the clarity and alignment this created across our organization. The Bear Co. team combined real expertise with a way of working that made the whole process both effective and enjoyable.”
– Meri Järvinen, Head of Airport CX, Finnair
20+ years creating clarity
Why clients trust us?
With more than 20 years of experience, we’ve worked alongside organisations across industries to help them identify the right problems and address them in the ways that fit best. Our background spans service design, business development, and strategy work — always with the same goal: creating clarity, focus, and impact where it matters most.
100+ client projects with real impact
Every organisation is different — yet the challenges are often similar. We bring a clear process and simple tools to make progress easier. And when needed, we draw on our expertise to adapt the approach and select just the right methods for your specific context.
Ready-Made. Ready to Adjust.
We have broad experience across projects of all sizes, from shaping strategy to driving execution. Our work has included developing digital services, designing spaces and working environments, building shared operating and service models, and supporting cultural renewal.
Contact us
Tuomo Ketola
tuomo.ketola@bearco.fi
+358(0)40 861 9305
Pertti Pitsinki
pertti.pitsinki@bearco.fi
+358(0)500 560 723
Bear Collective Oy
VALO Work
Mannerheimintie 109
00280 Helsinki
